So many of our favorite community anchors have shuttered in the wake of the pandemic. And reopening them won’t be easy.
Music venues, movie theaters, art galleries, restaurants, performance spaces, maker spaces, conferences, festivals, and bookshops are the places we hang out in, enjoy each other, and and connect to art and culture.
But these spaces also have communities of people connected to them, rooting for them, and eager to help them.
Enter Kickstarter, the crowdfunding platform for bringing creative projects to life (and a USV portfolio company).
Kickstarter is not charity, although there is certainly a need for charity in this moment. Kickstarter is a platform to engage your community, reward them, and encourage them to support your work.
A few weeks ago, Kickstarter launched Lights On, a call for projects that “sustain your cultural space, event series, creative organization, or independent business”.
If you own or operate a cultural space, a local beloved business, an event series, or some other community treasure and want to engage your community in your reopening plan, Kickstarter Lights On is for you.
You can learn more about it here.
USV TEAM POSTS:
Albert Wenger — May 15, 2020
COVID19: Resetting Our Priorities
Bethany Crystal — May 14, 2020
7 Ways to Manage Quarantine Life with a Newborn
The Top 5 Challenges to Starting a Successful SaaS Company
Q: What are the challenges that a SaaS business owner must overcome to be successful?
- Finding a truly great co-founder. Yes, some can do it on their own. Eric Yuan, CEO of Zoom did. But he also did it before as SVP of Engineering at WebEx. Almost all of us don’t need just a co-founder, but a truly great one. Are you sure you have this? A bit more here: What are the qualities of a good co-founder?
- Funding the first 24 months — not just 6 or so. Yes, as CEO your job will always be to keep the company funded. But the first 24 months are particularly tricky. Folks can’t work on smiles and promises for 2 years. Maybe a few months, but not 2 years. Yet, in SaaS it generally takes 2 years to iterate, iterate, iterate and get to a true MSP — a Minimum Sellable Product. Can you fund it? How? Yes, it’s hard. More here: If You’re Going to Do a SaaS Start-Up … You Have to Give it 24 Months | SaaStr
- Finding and executing in a real, truly monetizable white space. It’s not enough to build a product that is useful, or even needed. It must be one customers are willing to pay for in general, and in lieu of other proven solutions. Why do you have that? Are you sure? A bit more here: Planning to Do a SaaS Startup? Don’t Forget the 20 Interview Rule. | SaaStr
- Having at least one 10x feature vs. the competition. Your product is new, bug-ridden, and feature poor. Why will someone pick you? Being cheaper or even free is rarely enough. You need one killer feature than is 10x better than the competition — that at least some small segment of the customer base really needs and will pay for. More here: The 10x Feature is Real. At Least, for a While. What’s Yours? | SaaStr
- Getting great folks to follow you, and your vision. A great co-founder is critical, per point #1. But you’ll need then to go even further. And get a small group to follow you. A few engineers. Some partners in the ecosystem. Some vendors that shouldn’t take the risk on you. Can you do that? What you’ll need to be able to do: What Your First 100 Hires Will Look Like | SaaStr
Without these 5 … it’s tough to get there in SaaS.
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7 Guidelines on Selling Some of Your Stock in a VC Round
"Secondary liquidity", where you can sell some of your shares in a round, is more and more common now
Should you sell if you can?
The answer to me is simple: Are you OK if it turns out you never get another chance to sell?
If the answer is Yes, don't sell
— Jason BeKind Lemkin (@jasonlk) October 23, 2020
These days, if you raise money at a >=$80m-100m valuation, and are oversubscribed, most bigger Silicon Valley VC firms will offer to provide some founder liquidity.
It’s not out of the goodness of their hearts. It’s so they can buy more. Bigger funds want to own as much as they can, and if they can get another 2%-3% more than otherwise, secondary liquidity is a way to get it.
Some advice here though:
- Founders taking secondary liquidity at lower valuations creates signaling risk — especially CEOs. If a founder is willing to sell shares at $30m … there is no way I believe you are trying to build a $1b+ company. You are selling way, way too cheap.
- It’s much, much, much better to be asked. If a founder really wants to sell at almost any price, it’s a flag. But if the VC offers first, and the founder “reluctantly” agrees — it’s not such a negative signal.
- You can’t or at least shouldn’t sell too much – as a %. It’s important the founders only sell an immaterial stake, at least on a percentage basis. Don’t sell more than 5% of your shareholdings. Too much sends a signal you aren’t all-in. But selling 1% of your 1,000,000 shares is clearly immaterial.
- Some, not all, investors will get nervous if the absolute $$$ are too much. Selling some shares at $100m for a downpayment on a house? Doesn’t create anxiety. Cashing out $5m in a hot deal? Who >wouldn’t< worry?
- Don’t force it. If it’s going to happen, it will happen organically. If you force it, it won’t work. At least, very rarely.
- Fewer rules for non-founders. Ex-employees can sell everything, if there’s a market and the company allows it, at any price. If we are doing a round at say $15m pre, and an ex-employee wants to sell $500k in stock — all of her stake because she’s left — that’s great for me. I’ll buy it all, and there is zero signaling risk or issues. She’s not a founder, or even, an employee anymore.
- In a super hot deal, no one will care. For now. In a super hot deal, VCs will break their own rules. They’ll throw secondary money at you. But that doesn’t mean if it’s too much, they won’t resent you or judge you later. They will. Be cognizant of this if you “break the rules” because you are super hot.
- Be cool. Do what’s right by the company first. Then, it will all work out. Everyone will get nervous if it doesn’t feel like secondary liquidity is your secondary priority.
And importantly, these core guidelines are for founders. Founders know. They have tons of legal inside information.
Ex-employees don’t have that inside information. Tiny angel investors that never get updates don’t have that inside information. And they also have no control over what will come.
So the less inside information you have, and the more anxiety you’ll have if you never get another chance to sell — the more you should err on selling in a hot round if you can.
(note: an updated SaaStr Classic post)
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Segregated By Design
A long time reader of my blog sent me this video. There is nothing in here that I didn’t know but watched this a few times. It is the history of how our federal, state and local governments unconstitutionally segregated every major metropolitan area in America through law and policy.
We need to come to terms with our history and change our future.
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